{"id":2523,"date":"2021-01-25T15:39:03","date_gmt":"2021-01-25T14:39:03","guid":{"rendered":"https:\/\/www.cashlab.fr\/?p=2523"},"modified":"2022-08-24T17:30:33","modified_gmt":"2022-08-24T15:30:33","slug":"pilotage-de-la-performance-en-periode-de-crise","status":"publish","type":"post","link":"https:\/\/www.cashlab.fr\/en\/pilotage-de-la-performance-en-periode-de-crise\/","title":{"rendered":"Performance management in times of crisis"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.18.0″ hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1400px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_row _builder_version=\u00a0\u00bb4.18.0″ hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1400px\u00a0\u00bb custom_padding=\u00a0\u00bb40px|40px|40px|40px|true|true\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]Accueil<\/a><\/span><\/span>[\/et_pb_code][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pilotage de la performance en p\u00e9riode de crise<\/strong><\/h1>\n

Interview de Lionel Gouget, Ancien CFO chez 5\u00e0Sec qui vient de rejoindre Valtus en tant que Directeur Associ\u00e9. Il nous partage son exp\u00e9rience de mise en place d’un pilotage de performance en p\u00e9riode de crise.<\/h4>\n

 <\/p>\n

Chez 5\u00e0Sec, comment avez-vous travers\u00e9 cette ann\u00e9e 2020 \u2013 sur quels aspects principaux avez-vous d\u00fb consacrer votre attention ?<\/strong><\/h3>\n
\n

\u00ab\u00a0Concernant 5\u00e0Sec, la situation du groupe est particuli\u00e8re. La crise du coronavirus nous a contraint \u00e0 fermer l\u2019int\u00e9gralit\u00e9 de nos magasins pendant le confinement, ce qui a entrain\u00e9 une forte baisse du chiffre d\u2019affaires. Nous avons pu renforcer nos capitaux propres gr\u00e2ce \u00e0 nos actionnaires. Cette p\u00e9riode post-crise va permettre au Groupe de poursuivre voire d\u2019acc\u00e9l\u00e9rer sa transformation et le d\u00e9ploiement de nouvelles offres (B2B, sneakers, home services\u2026).\u00a0\u00bb<\/p>\n<\/blockquote>\n

 <\/p>\n

Qu\u2019avez-vous mis en place pour g\u00e9rer la crise et la p\u00e9riode post crise ?<\/strong><\/h3>\n
\n

\u00ab\u00a0Nous avons mis en place diff\u00e9rentes mesures op\u00e9rationnelles et financi\u00e8res pour g\u00e9rer la situation post crise, mais aussi pour g\u00e9rer la situation actuelle que connait 5aSec.
Avant toute chose, nous avons adapt\u00e9 notre base de co\u00fbts et fait appel aux diff\u00e9rentes aides de l\u2019Etat.\u00a0\u00bb<\/p>\n<\/blockquote>\n

Mise en place d\u2019un pilotage Cash<\/strong><\/h4>\n
\n

\u00ab\u00a0Sur la partie financi\u00e8re, nous avons mis l\u2019accent sur un pilotage rapproch\u00e9 du cash,<\/strong> avec un suivi encore plus fin et renforc\u00e9 de notre tr\u00e9sorerie. D\u2019un point de vue comptabilit\u00e9, nous avons opt\u00e9 pour une d\u00e9mat\u00e9rialisation des factures pour un traitement simplifi\u00e9, et plus rapide, ce qui nous permet \u00e9galement de fonctionner en t\u00e9l\u00e9travail en cette p\u00e9riode de confinement.
Aussi, nous avons mis en place de nouvelles proc\u00e9dures afin de suivre au mieux la gestion de nos d\u00e9penses. Nous communiquons \u00e9galement encore plus avec nos partenaires.\u00a0\u00bb<\/p>\n<\/blockquote>\n

Agilit\u00e9 forc\u00e9e par la crise<\/strong><\/h4>\n
\n

\u00ab\u00a0Concernant, la gestion de nos magasins, nous avons mis en place des outils de BI et nous suivons plus r\u00e9guli\u00e8rement les KPIs op\u00e9rationnels (fr\u00e9quentation, panier\u2026), afin d\u2019adapter au mieux notre offre. Nous avons adapt\u00e9 nos horaires d\u2019ouverture et nos offres afin de redynamiser notre chiffre d\u2019affaire au plus vite. Aussi, nous comparons nos chiffres tous les semaines afin de mieux suivre l\u2019\u00e9volution de notre groupe.
La crise sanitaire nous a pouss\u00e9s \u00e0 acc\u00e9l\u00e9rer l\u2019optimisation de notre pilotage.<\/strong>\u00ab\u00a0<\/p>\n<\/blockquote>\n

 <\/p>\n

Comment voyez-vous \u00e9voluer la fonction tr\u00e9sorerie, quels sont les enjeux de demain ?<\/strong><\/h3>\n
\n

\u00ab\u00a0Je pourrais comparer la tr\u00e9sorerie au phare au milieu de la temp\u00eate : il ne faut jamais le perdre de vue.<\/strong>
La fonction de tr\u00e9sorerie est essentielle et prend de plus en plus de sens et d\u2019importance. Cette crise du COVID en est l\u2019exemple le plus concret.
Selon moi, les enjeux de demain et d\u2019aujourd\u2019hui sont nombreux. Il me semble essentiel d\u2019automatiser de plus en plus des process, gr\u00e2ce \u00e0 l\u2019intelligence artificielle et la Business Intelligence. Il faut mettre en place des outils plus intelligents afin de remonter les informations de tr\u00e9sorerie plus rapidement et facilement. Sans oublier les basiques : le cash qui rentre\/qui sort\/qui reste.<\/p>\n

Il est aussi utile d\u2019avoir des outils de simulation afin d\u2019anticiper l\u2019avenir et les diff\u00e9rents sc\u00e9narios possible. En somme, nous devons avoir en permanence une vision \u00e0 360\u00b0, avec un focus court terme et un focus moyen terme. Il faut aussi plus et mieux communiquer avec ses partenaires et ses banquiers et anticiper.\u00a0\u00bb<\/p>\n<\/blockquote>\n

Le r\u00f4le de Responsable Financier aujourd\u2019hui<\/strong><\/h4>\n
\n

\u00ab\u00a0Concernant le r\u00f4le de Responsable financier, la fonction est vitale<\/strong> pour l\u2019entreprise et d\u00e9passe les m\u00e9tiers de la finance, avec une dimension \u00ab anticipation \u00bb forte. Dans ce cadre, le tr\u00e9sorier doit \u00eatre plus mis en lumi\u00e8re, largement au-del\u00e0 de la dimension gestion des flux quotidiens.
Dans la gestion des p\u00e9riodes que nous traversons, l\u2019anticipation et la communication sont cl\u00e9 et le cash est king<\/strong>.<\/p>\n

L\u2019ad\u00e9quation \/ adaptation des profils aux situations est cruciale, notamment pour la travers\u00e9e de p\u00e9riodes de transformations profondes. Pour reprendre l\u2019image du phare, il faut conserver \/ restaurer la confiance avec des marins aguerris pour traverser le gros temps.\u00a0\u00bb<\/p>\n<\/blockquote>\n

 <\/p>\n

Suivez de pr\u00e8s votre tr\u00e9sorerie de mani\u00e8re claire et optimis\u00e9e avec\u00a0<\/span>notre outil Cashlab<\/span><\/a>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1200px\u00a0\u00bb custom_padding=\u00a0\u00bb|20px||20px|false|true\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb9255″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#191735″ text_font_size=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb43px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]Lire aussi..[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb60,57″ use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#191735″ custom_padding=\u00a0\u00bb||40px||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb7136″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1200px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbLogo\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.0″ custom_margin=\u00a0\u00bb|||-46px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb30px|||0px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

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\ud83d\udccd1, rue des Prouvaires
75001 Paris<\/p>\n

 <\/p>\n

Suivez-nous :<\/p>\n

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Planifier une d\u00e9mo<\/a><\/span>
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[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbA propos (sitemap)\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb link_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_4_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb106px|||30px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb10px||0px|0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb text_font_tablet=\u00a0\u00bb\u00a0\u00bb text_font_phone=\u00a0\u00bb\u00a0\u00bb text_font_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

SOLUTIONS<\/span><\/h4>\n

Pilotage de tr\u00e9sorerie<\/a><\/span>
Partenaires<\/a><\/span>
Tarifs<\/a>
FAQ<\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbA propos (sitemap)\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb link_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_4_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb custom_margin=\u00a0\u00bb106px|||30px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb10px||0px|0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb text_font_tablet=\u00a0\u00bb\u00a0\u00bb text_font_phone=\u00a0\u00bb\u00a0\u00bb text_font_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

RESSOURCES<\/span><\/h4>\n

Blog<\/a><\/span>
Cas clients<\/a><\/span>
Vid\u00e9os<\/a><\/span>
Webinars<\/a><\/span>
Infographies<\/a><\/span>
Ressources partenaires<\/a><\/span><\/p>\n

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\u00a92022 All rights reserved. | Cashlab | Mentions L\u00e9gales<\/a><\/span><\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Interview with Lionel Gouget, Former CFO at 5\u00e0Sec who has just joined Valtus as Associate Director. 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